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Theorist Media, also sometimes referred to as Theorist Inc, is a U.S.-based digital production studio and consulting firm founded in 2013 by Matthew and Stephanie Patrick. The company operates the Theorist channels--The Game Theorists, The Film Theorists, The Style Theorists, The Food Theorists, GTLive and LoreFi--as well as the fashion apparel brand Lumen. Additionally, Theorist works with tech and entertainment brands alongside other YouTube channels to "develop cross-platform content strategies, achieve long-term audience growth, and manage their brand identity through data-driven decision-making."[1] They currently have production in Raleigh, North Carolina and Los Angeles, California.[2]
Theorist Media was sold to LunarX on December 20th, 2022, and continues to operate as a subsidiary, with Matthew Patrick serving as Chief Executive Officer (CEO) and Stephanie Patrick as COO (Chief Operating Officer), with these positions lasting until 2025, when Matthew & Stephanie became Senior Advisors. Kevin Daigle became the CEO of Theorist Media.[3]
As of July 2024, Theorist Media had 22 full-time staff and "around 20 freelancers".[4]
Digital Consulting[]
The consulting side of Theorist Media involved using "social video metrics to inform creative decision making". In 2019, they offered the following services:[5]
- Auditing + Analytics Training of pre-existing channels
- Corporate workshops on best practices by platform
- Content Launch Strategy for new channels
- Influencer Strategy + Landscape Analyses
Past clients included Viacom and Defy Media. [6][7]
It is currently unknown if Theorist is still offering digital consultation services in the wake of their acquisition by Lunar X.
Theorist Media Branding[]
References[]
- ↑ "Theorist Media: About". LinkedIn. Retrieved March 24, 2022.
- ↑ Theorist Media|LinkedIn, last viewed August 23, 2024.
- ↑ https://www.theoristmedia.com/team
- ↑ MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill-TechCrunch, posted July 28, 2024.
- ↑ Strategy-Theorist Media, archived on Wayback Machine, April 17, 2019, accessed Aug 24 2024.
- ↑ These Video Influencers Share Their Best Tips for Creating Viral Content-AdAge, archived on Wayback Machine, June 29, 2019, accessed August 24, 2024.
- ↑ Defy Media Case Study-Theorist Media, archived on Wayback Machine, accessed august 24 2024.